Your PCC — Not Just a Credential
Congratulations on earning your PCC!
Hundreds of hours coaching. Mentor coaching. Recorded sessions. An evaluation that doesn't care how you feel about your coaching — only what you actually do in the room. That's not a certificate. That's proof, earned the hard way. Bravo!
Here's the thing: earning the credential does its work on you first, from the inside out. Your process sharpens. Your edge shows up. You learn about yourself deeply.
But your website just sits there, still talking like it's 2023 . . .
Of course you'll add those letters to your Linked In profile and your website bio. Now's the perfect opportunity to celebrate, reflect, and update your branding and message.
Your bio. Is it you, or could it belong to literally any coach with a certificate and a template? " Does it tell your story, or just list credentials?
I suggest your new credential isn't just an additional resume item. It's a new standpoint from which to reconsider and reframe your whole story. How does this new point of view reflect and refocus your whole story?
For example, for most of my life I've led with my intelligence, and if I were to tell my my story, it'd be a story of intellectual achievements. Yet my years coaching have opened my heart in ways I never expected. Telling my story today is a very different story of heart opening. If we're growing as human beings, our past story is continually reframed.
Your process. You've got real instincts now — how you listen, when you push, what you actually believe creates change. And you've got a point of view about what this coaching game is all about and how you serve your clients, really. What truly matters to you is more sharply honed than a sterile list of "values". Is any of that showing up on your website?
Your language. Vague transformation-speak reads as thin next to a real credential. Say the specific thing. Precision builds more trust than any adjective ever will. Here's an exercise: print out your website, read all the copy, and circle every adjective. Evaluate every adjective. Is it vague, cliche, or empty? You've got the experience to really hone.
Your positioning. Are you still describing the coach you were building — or the one you've become? Are you speaking directly to your sweet spot clients about what you do best? How do your clients first come to you — looking for a professional expert, an empathetic nurturer, or a provocative challenger? Are you speaking specifically to the problems they're showing up with?
Your visuals. Does your website look like it belongs to someone at this level of mastery, or does it still look like you're getting started? Are you photos (yes, more than one) a vibrant reflection of your personality and perspective? Is your website design DIY or a bland template?
This isn't a two-second bio tweak. It's time to reflect your whole presence — bio to offers to visuals — and ask yourself, honestly: does this actually look and sound like me, post-PCC?
