Badassity Case Study
Marc Frost
Physical Theater Artist
Stepping into the Spotlight Center Stage
BACKSTORY
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Marc Frost has been an accomplished physical theater performer, teacher, artistic director, educator, producer, and consultant for over 15 years.
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He's performed internationally, founded a touring theater company and an annual theater festival, and teaches at a Chicago university.
A BIGGER STAGE
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Yet to this point Marc's been known only through the various institutions with whom he's been associated.
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Marc came to Badassity wanting to create greater artistic impact by putting himself forward with his own independent identity.
Opportunities to Shine
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Position Marc as an innovative physical theater leader, creator, and collaborator with a bold, elevated, engaging website
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Invite theatergoers and artists to Marc's distinctive vision and offerings
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Express Marc's brand essence as an artist: theatrical innovation, nurturance of theater art and artists, transformative effect on individual artists’ careers and audiences’ world views
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Communicate opportunities to engage with Marc as performer, director, educator, producer, or coach/consultant
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Create a blog for Marc to share his innovative, transformative vision and expertise with the theater community
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Create a mailing list and newsletter to drive greater awareness and engagement with Marc
Results That Elevate
In sum, Badassity Branding has created a bold, elevated digital presence that expresses Marc's distinctive artistry, positions him as a creator, leader, and collaborator in the world of physical theater, and invites connection with him.