Our Values
"Oh Hell No." What We Stand Against.
What? We're leading with what we're against? Yes. Sometimes that's the most direct way to cut to the chase and get to what someone's really all about. And we are direct. We at Badassity Branding stand against: Generic vagueness of any kind. We are first of all the anti-generic agency. Fluffy platitudes without edge, teeth, or consequence. We've got no time for pablum without substance. Anxious self-consciousness, false modesty, or timidly playing it small. We will challenge you to to honor your gifts and honestly own your brilliance. Insipid corporate uniformity or banality. Nope. Not our game. Superficiality, cheesiness, hype, or gimmicks. Yeah, not that either. Design uninformed by message-first strategy. Pretty or cool without depth is instantly forgettable.
Our Values
"Hell Yes!" What We Stand For
Here's the juice we live for. What we love. What we savor. Why we get up in the morning. And will challenge you on. We stand for: You, inspired. Your fully-expressed individuality that honestly and deeply connects with those you serve. This is the whole game for us. Illuminating the unique constellation of your individual perspective, your personality, and your process. Same thing. More specific, focused on branding. Crystal clarity. Fluff clutters and confuses. Clarity builds trust and enrolls clients. Leaning into your edges, so your individuality emerges. Polarizing responses are a good thing! Indifference is death. Message-first design that elevates the genuine you. An aesthetic of vivid, sophisticated badassity that doesn't need to shout and refuses to blend in. Inspired authenticity. Not a pose but your way of being real. Honest joy. When you love what you do. Humor. We're all human beings here. Let's none of us take ourselves too seriously or lose touch with our inner ridiculous.
Our Values
What You Can Expect Working with Us
A collaborative engagement marked by deep listening and discovery. Face it. None of us can do this kind of reflective work alone. We all live too much in our own bubble. We need a discerning mirror outside ourselves. And that's where we excel. Identifying and celebrating the uniqueness that sets you apart. We start with the singular brilliance of you -- your perspective, your personality, your process -- and brand your business from the inside out. We focus on what makes you unique, not just what makes you different. A holistic approach to your branding, messaging, and online presence. We don't do piecemeal. We look at the totality of your branding and messaging before addressing the individual pieces to assure organic alignment. Alignment builds trust. We help you identify your right-fit clients, so every aspect of your branding speaks directly to them and lands. (Trying to speak to everyone means speaking to no one in particular. In other words, no one.) Right-fit clients are those you are uniquely suited to serve . . . and those you love working with! We do message-first/strategy-first design. We don't start with pretty colors and clever logos. We start with how you show up in service, whom you serve, and what's the transformation you offer. We hone your message and your positioning. Then we design the visuals that communicate and amplify that message. Visual Charisma. Elevated design that elevates your business. A sophisticated badassity that makes seekers feel, "Oh, we're at that level." A defined, focused process. Our Badassity Brand Blueprint consists of a 2-3 hour live session and a written blueprint delivered a week later. Build outs typical take under a month, concluding with an intensive all-day live session. No endless design projects that drag on for weeks and months.
