What We Do
Crystalize Your Brilliance
Badassity Branding is the individualist, anti-generic branding agency for master coaches, consultants, and transformational experts committed to stand out from the crowd, elevate your online presence, and expand your impact.
You're not a commodity to be packaged and sold like breakfast cereal. You're a vivid human being bearing incomparable gifts. We look beneath the easy, generic labels on the surface. Instead we dive deep to uncover what's genuinely singular about you. Your perspective. Your personality. Your process. Your offerings. And of course your results. Then we translate your individuality into:
-
unique positioning that connects with your right-fit clients (who are you, really, to your clients?)
-
distinctive messaging that communicates your true value (what's the deeper transformation you offer?)
-
and bold visual design that refuses to blend in (daring to be vivid)
The result: a confident, stand-apart brand presence that attracts and inspires those you were meant to serve.
What We Do
A Strategic Consulting and Creative Process
Our first commitment is to your long-term, sustainable success. So we offer a comprehensive strategic-creative engagement that addresses every facet of how you show up in service of your clients. We're not after band-aids. We refuse quick fixes. Piecemeal or patchwork approaches just too often end up Verschlimmbesserung — a wonderful German word that means trying to make something better but actually making it worse!.
Our mission is to convey your brilliance in bold yet authentic concepts, languaging, positioning, design, and photography. We don't attempt to package you. We presence you.
That includes:
Crafting your core messaging that cuts through the clutter, the inauthentic, the jargon, the cliche. We eliminate generic vagueness with simplicity, precision, and edge that connects with your sweet spot clients. So they simply get you. Designing your stand-apart visual branding. Vivid, elevated, memorable. We like to refer to our visual aesthetic as "sophisticated badassity". Imagine all your brand assets — your website, social media banners, stationery — built to reinforce your core message and vibe,. Photographing your unique personality in vivid, magazine-cover-worthy images with visual charisma. We do message-first photography that captures what's significant about you, not pleasant but forgettable headshots. Building out your website on the reliable, robust, industry-standard Wix platform. We use Wix to host your custom-designed, one-of-a-kind design, while leaving the IT nuts and bolts (security, infrastructure, backups, etc.) to technology experts. We'll give you a tutorial on how to maintain your site, and we're always available to help out. Coaching you in the inner game of branding for solopreneurs. Doing identity-level branding work can challenge old beliefs about who you genuinely are. And that's inevitably fraught with emotional pitfalls. We coach you through the minefields to confident visibility. (Oops, mixed my metaphors there!)
What We Do
What Gaps Have You Been Tolerating?
Your branding just doesn’t capture your true value, message, or personality. — A value gap Your website hasn’t kept up with your skills and process — A capabilities gap You're pivoting your business, re-focusing your client niche, or expanding your service offerings. — An audience gap or an offerings gap Your website feels fragmented. The messaging and visuals just don't gel in a coherent, elevated whole. — A ,mixed message resulting in a trust gap You’ve outgrown the DIY stage of your business, and now you're ready to step up to a compelling, elevated presence and create next-level impact. — A business maturity gap
