The BADASSITY Process
1
Uncover your hidden badassity
First we'll uncover and name the most important thing you offer: the singular way you show up for others. I call this your essence. Step into that essence, truly own it, and you've found your badassity. Distinguishing and communicating this unique edge will set you apart from everyone else competing for clients' attention. And it’s what we’ll express in your images!
2
Design your unique visual story
Next we'll custom design your visual story to convey that badass brand-essence. To tell your story we'll use every element -- color, compositional geometry, point of view, creative lighting, motion, wardrobe, setting, emotion, body language -- to catch the eye and say, “Here is a man or woman that's up to something you want to be part of.”
3
Express yourself in confident images
Now it's time for your photo session! I get it. We all get self-conscious in front of the camera. That’s why my process includes coaching that gets you connected to yourself — which is the source of all true confidence and authentic expression. And why I approach every photo session like a play date with a mischevious co-conspirator!
