Branding Your True-to-You Badassity
You’re great at what you do, but . . .
You’re not attracting and enrolling right-fit clients?
Your branding and messaging just doesn’t capture your true value?
Your messaging hasn’t kept up with your capabilities?
You're pivoting your business, re-focusing your client niche, or expanding your service offerings?
Your branding or messaging feels fake, sales-y, generic, bland, or just not you?
Your website feels fragmented? The messaging and visuals just don't gel in a coherent whole?
You’ve outgrown the DIY stage of your business, and now you're ready to step up to a compelling, elevated presence and create next-level impact?
Is your DIY branding and messaging secretly killing your visibility and impact?
Five Branding Guideposts
for Coaches, Consultants, and Transformational Leaders
Crystal Clarity — Confused clients don’t commit. Cool hipness, pretty pictures, or generic coach-speak aren’t a substitute for honed, cut-to-the-chase clarity in your messaging and branding. Fluff clutters and confuses. Clarity builds trust and enrolls clients.
True-to-You Authenticity — You’re not a commodity to be prettied up, packaged, and sold. The real, human you is vastly more compelling than some idealized, vanilla “professional”persona or cookie cutter, AI-generated chatbot. No one is you-er than you. Be more you.
Organic Alignment — Mixed messages undermine trust. All the dimensions of how you show up in service — your messaging, your tone, your design, how you connect — should complement and enhance one another. Consistent congruence builds confidence.
Vivid noticeability — The world is full of insistent voices barking for attention. The answer to standing out isn’t barking louder than the rest. Deep, authentic, human branding pierces the din of a noisy marketplace and sets you apart. Dare to be boldly, vividly you.
Differentiation through your uniqueness — Here’s a secret: Focus on what makes you the unique, only choice — not what makes you simply another option among many. Exceed being merely another “professional”.
Dare to be vivid.
BADASSITY Branding is a one-stop branding agency focused on crystalizing the uniqueness of those solo coaches, consultants, entrepreneurs, and transformational experts who want greater impact and an elevated presence.
Too many people think branding is all logos and website colors. But that’s just the surface. First there’s hard work to be done “under the hood.” Frankly nobody gives a damn about your shiny new logo . . . until they get why you’re the uniquely right-fit solution for them.
Effective branding is a deeper process that includes:
naming and expressing your unique genius,
defining what you offer with crystalized clarity (a transformation, not just a service) and for whom (the “tribe” you serve),
carefully crafting the points of connection between you and your right-fit clients.
BADASSITY’s
Zones of Genius
Presencing your brilliance in bold yet authentic concepts, language, positioning, design, and photography
Coaching you in the inner game of branding for solopreneurs
Crafting compelling messaging that cuts through the clutter
Designing knock-your-socks-off visual complements to your vivid, authentic branding and messaging
Building out and polishing your unique-to-you website on the reliable, robust, industry-standard Square Space platform
Photographing your uniqueness in vivid, magazine-cover-worthy images with visual charisma
The BADASSITY Difference
We start with the unique genius of you and brand your business from the inside out.
We take a holistic, global approach starting with our True-to-You Brand Blueprint and Action Plan. We look at the totality of your branding and messaging before addressing the individual pieces to assure organic alignment.
We help you identify your dream clients, so every aspect of your branding speaks to them and lands. (Trying to speak to everyone means speaking to no one.)
We don't do cheesy. We don't do sales-y. We don't do boring. We bring out your hidden badassity in ways that are vivid yet authentic.
We do message-first design. We don't start with pretty colors and clever logos. We start with how you show up in service, whom you serve, and what's the transformation you offer. We hone your message, then design the visuals that amplify that message.
We focus on what makes you unique, not just what makes you different.
Work with Us
Step 1. Start with a True-to-You Brand Blueprint and Action Plan
It all starts with BADASSITY’s True-to-You Brand Blueprint and Action Plan. We'll meet with you for a hyper-focused two-hour live session to explore what makes you unique, who are your perfect-fit clients, what you have to offer, where you want to be in your business. From that session, a close scrutiny of your current branding and assets, and our own research and experience, we'll craft a detailed, holistic brand blueprint and action plan to get you exactly where you want to be, showcasing your brilliance and connecting with your right-fit clients.
Step 2. Make it Happen with a Full Expression Brand Build Out
After our True-to-You Brand Blueprint interview reveals what makes you unique, we show you off with badass branding that gets you noticed, remembered, loved and shared. Our Full Expression Brand Build Out executes your entire brand, from developing the strategy & messaging through designing and building the website, and gets you out there selling immediately.
